How to Create a Direct Mail Package
Posted - 03/22/2012
When introducing new products and services on the market, a direct mail package is a great way to market the new product in an effective and cost-effective manner. A professional company that specializes in this can help get your company on the right track.
In the mean time there are several tricks of the trade to consider. With a direct mail package, the outside covering is the clincher. Its what causes people to open the package to read further on the promotional offer of the new product. Offer potential consumers a free product on all purchases made by a certain date. Then draw up a rough draft of an letter that will explain details about the new product, what the company offers, what kind of special deals potential consumers can get in on by a certain time.
Make sure that the limited time offer is put on the envelope and inside the letter. Include testimonials so readers can see how pleased existing customers are with that particular product. Also design a brochure that backs up what the company is offering. Then last, enclose a way for potential clients to reply back to the company when ordering products or to ask questions pertaining to the product.